Industries Home Services & Contracting
Solar (Residential & Commercial)
Pre-screened homeowner and business appointments, confirmed before your closers leave the office.
The Metric We Own
Sat appointments
Solar has a reputation problem built on overpromising. A good appointment is one where the roof, the bill and the decision-makers all qualify, and the homeowner expects the visit.
How a lead becomes a verified result
- 1
Dial
Homeowner lists in high-utility-rate territories, aged solar leads, and past quotes that never closed.
- 2
Qualify
- Homeownership confirmed
- Monthly electric bill, typically $150+
- Roof age, condition and sun exposure
- Credit suitability, in general terms
- All decision-makers available
- 3
Disclose
Reps follow your approved script and make no savings claims. Regulators and state attorneys general focus heavily on savings and "free solar" claims, so those stay out of the call.
- 4
Hand off
Appointment booked on your calendar, with address, bill and roof details in your CRM.
- 5
Second-voice QA
Every call is scored, and an independent QA caller re-confirms the details. Anything that can't be re-confirmed isn't delivered.
- 6
Learn
Rejected leads come back with a reason. That feedback goes into your next report and the next round of training.
What our reps never do
- Promise savings, a $0 bill or "free solar"
- Discuss tax credits or incentives as fact
- Claim to represent a utility or government program
- Quote system pricing or financing
Retention & after-sale desk
- 24-hour confirmation calls
- Rescheduling no-shows
- Follow-up on quotes that stalled
- Referral requests from installed customers
What we need to start
- Service territory and utilities
- Bill minimum and roof criteria
- Closer calendars
- Approved script
- CRM access
100% Upfront Managed Infrastructure Retainers
Real Estate & Home Services retainers
Our baseline rate for high-volume seller and homeowner calling.
Apex Launch
1 dedicated seat
$2,178 / mo
15–30 sat appointments / mo
Growth Engine
2 dedicated seats
$3,774 / mo
30–50 sat appointments / mo
Dominance Hub
3 dedicated seats
$5,282 / mo
50–75 sat appointments / mo
Paid upfront each month. Enterprise Seats $1,476 each beyond 3. One-time setup fee quoted before you sign. No long-term contract. Expected Campaign Benchmarks are not guarantees: actual results vary based on market conditions, list freshness, caller script approval and your offer.
Solar (Residential & Commercial) questions
This page describes how we work. It is not legal advice. Rules vary by state and province and change often, so your counsel approves every script before we dial.
How do you ensure homeowners actually show up for the solar pitch?
We measure success on sat appointments. Our QA desk conducts a secondary confirmation call 24 hours before the appointment to re-verify household decision-makers.
Why do your reps avoid talking about savings?
Savings depend on usage, rates, system design and financing. State attorneys general have pursued solar sellers over savings claims, so our reps leave those numbers to your licensed consultant, who can back them up.
Can you target commercial solar too?
Yes. Commercial campaigns reach facility owners and operators, and qualify roof size, annual energy spend and decision-makers.
What do you do about renters or shaded roofs?
They are disqualified on the call. Reps confirm ownership and sun exposure before booking, so your closers do not waste a drive.
Can you work old solar leads?
Yes. Quotes that stalled months ago are often worth re-engaging as rates and financing change. Consent status is checked first.
How fast can this campaign go live?
Most teams are dialing 3 to 7 business days after signing and onboarding. Larger floors can take up to 10. We start with a soft launch while call scoring is calibrated to your criteria, then ramp to full volume.
What does it cost?
Real Estate & Home Services retainers start at $2,178 a month for one dedicated rep on Apex Launch, with Growth Engine at $3,774 and Dominance Hub at $5,282, all paid upfront. Hourly callers, closers, disposition managers and skip tracing can be added or bought on their own. A one-time setup fee is quoted before you sign.
Can I listen to my team and review the calls?
Yes. Every call is recorded and scored. You can review any recording, listen in during a scheduled session, and see volume, contact rate and results in your reports: weekly on Apex Launch, daily on Growth Engine and Dominance Hub.
Tell us the number you need to move.
Build your plan, pick your tools, and we'll come to the call with a floor plan and launch date.