Industries Real Estate & Property
Hard Money & Private Lenders
Connect with active investors who need fast, asset-backed capital, and give your loan officers deals worth reviewing.
The Metric We Own
Verified deal submissions and booked borrower calls
Your best borrowers are repeat investors. Finding them early, while the deal is live, is what wins the loan.
How a lead becomes a verified result
- 1
Dial
Recent cash buyers, active flippers, builders and developers, plus your aged borrower database.
- 2
Qualify
- Project type and scope
- Purchase price and property value
- Requested loan amount
- Timeline to close
- Experience and exit strategy
- 3
Disclose
Reps state who they represent and follow your approved compliance language. Business-purpose loans are identified at intake.
- 4
Hand off
Live transfer or calendar meeting with your loan officer, with deal terms in your CRM.
- 5
Second-voice QA
Every call is scored, and an independent QA caller re-confirms the details. Anything that can't be re-confirmed isn't delivered.
- 6
Learn
Rejected leads come back with a reason. That feedback goes into your next report and the next round of training.
What our reps never do
- Quote rates, points or fees
- Say a loan is approved or likely
- Negotiate terms
- Give financial advice
Retention & after-sale desk
- Document collection reminders
- Term sheet follow-up by your team's script
- Reactivating past borrowers
- Closing date reminders
What we need to start
- Your lending box: states, LTV, loan size, asset type
- Approved language
- Loan officer calendars
- CRM or LOS access
- Any past borrower lists
100% Upfront Managed Infrastructure Retainers
Real Estate & Home Services retainers
Our baseline rate for high-volume seller and homeowner calling.
Apex Launch
1 dedicated seat
$2,178 / mo
22–44 qualified leads / mo
Growth Engine
2 dedicated seats
$3,774 / mo
44–66 qualified leads / mo
Dominance Hub
3 dedicated seats
$5,282 / mo
66–88 qualified leads / mo
Paid upfront each month. Enterprise Seats $1,476 each beyond 3. One-time setup fee quoted before you sign. No long-term contract. Expected Campaign Benchmarks are not guarantees: actual results vary based on market conditions, list freshness, caller script approval and your offer.
Hard Money & Private Lenders questions
This page describes how we work. It is not legal advice. Rules vary by state and province and change often, so your counsel approves every script before we dial.
Do you collect full loan application details on the initial call?
We capture core deal terms: project scope, property value, requested loan amount, purchase price and exit strategy, then live-transfer or book a calendar meeting with your loan officer.
Are your reps licensed?
No. They are not loan originators and do not offer or negotiate terms. They gather facts and pass the deal to your team.
What about loans on owner-occupied homes?
We screen those out at intake unless you tell us otherwise, since consumer-purpose loans fall under stricter licensing and disclosure rules. Your compliance team sets the boundary.
Can you revive my past borrowers?
Yes. Past borrowers are often your best source of new loans. We call them on a schedule and ask what is in their pipeline.
Can you work brokers as well as borrowers?
Yes. We can run a separate campaign to mortgage brokers and wholesalers who bring you deals.
How fast can this campaign go live?
Most teams are dialing 3 to 7 business days after signing and onboarding. Larger floors can take up to 10. We start with a soft launch while call scoring is calibrated to your criteria, then ramp to full volume.
What does it cost?
Real Estate & Home Services retainers start at $2,178 a month for one dedicated rep on Apex Launch, with Growth Engine at $3,774 and Dominance Hub at $5,282, all paid upfront. Hourly callers, closers, disposition managers and skip tracing can be added or bought on their own. A one-time setup fee is quoted before you sign.
Can I listen to my team and review the calls?
Yes. Every call is recorded and scored. You can review any recording, listen in during a scheduled session, and see volume, contact rate and results in your reports: weekly on Apex Launch, daily on Growth Engine and Dominance Hub.
Tell us the number you need to move.
Build your plan, pick your tools, and we'll come to the call with a floor plan and launch date.